HOMEGOODS // The Goods App / Stylescope, a Home Décor Personality Quiz / TV
The Goods App
Look, I made an app! Well, actually two (one consumer app, one store associate app) and one Client HQ site for monitoring, responding, and moderating. It was strategic, extensive, fun, and if you're a bottom-line person, super successful.
PS Isn't this one laid out beautifully? I blatantly stole it off my art director's site. Writers can't draw or lay things out worth sh*t.
Art cred: Alejandra Garibay and others
Stylescope, a Home Décor Personality Quiz
Home shoppers love showcasing their aesthetic, so we thought we'd create a social way for them to do so, while also giving them helpful tips custom-curated to suit their unique home tastes. We knew in this day and age, they didn't want to read a full-on tome on decorating, so we made it simple, offering a visual mood board quiz that asked just one question: when it comes to home, what makes you happy? The results to their quick quiz were inspiration boards and room décor ideas, as well as tips and tricks, based upon the home decorating horoscope personalities of each quiz taker. If you would like to take the quiz in question, you can do so HERE.
PS Isn't this one also laid out beautifully? I blatantly stole it off of my other art director's site.
ART CRED: Alejandra Garibay
THE QUIZ // Question Page
THE RESULTS // 12 PERSONALITIES - Room décor photographs and inspiration collages (formatted to be used as Facebook covers)
BOHO // Inspiration Collage + Room Décor
URBAN FUNK // Inspiration Collage + Room Décor
SET SAIL // Inspiration Collage + Room Décor
FARMHOUSE GLAM // Inspiration Collage + Room Décor
TRAVELER // Inspiration Collage + Room Décor
SPA LIFE // Inspiration Collage + Room Décor
NEW COUNTRY // Inspiration Collage + Room Décor
MODERN METRO // Inspiration Collage + Room Décor
SOCIALITE // Inspiration Collage + Room Décor
VEGAS BABY // Inspiration Collage + Room Décor
SASSY // Inspiration Collage + Room Décor
TV
And, of course we did traditional media as well, including TV spots, this one not only art directed by Alejandra, but voiced by her as well.
ART CRED: Alejandra Garibay